The Importance of Exposure

The Importance of Exposure

In the dynamic world of real estate, capturing attention is everything.

A new listing’s success often hinges on its ability to attract the right audience, and at Jameson Sotheby’s International Realty, we understand the power of exposure.

Every home is unique, deserving a tailored approach to ensure it reaches the broadest and most qualified audience. By leveraging cutting-edge marketing strategies, global reach, local experts, and the unparalleled prestige of the Sotheby’s International Realty brand, we ensure your listings stand out in a competitive market, maximizing their potential and delivering exceptional results.

Our objective is to get the most eyes on your listings — connecting extraordinary properties with extraordinary lives.

Our Network

Sotheby’s International Realty is the only truly global real estate brand, connecting buyers and sellers through an unmatched network of exceptional advisors.

Offices Worldwide

1,100

26,000+

Associates

83

Countries

700,000 Sotheby’s Auction House Clients | A World Class Collaboration

Through our exclusive partnership with Sotheby’s Auction House, we deliver unparalleled exposure for your listings, combining tradition, innovation, and a history of world-class service.

Our Reach

In today’s digital-first world, social media and online search platforms have become essential tools for connecting with buyers and generating buzz around our advisors’ listings. 

The Power of Video: Bringing Your Property to Life

88M

Videos Played Yearly

Video marketing has revolutionized the way properties are showcased, offering an immersive experience that static images simply can’t match. From dynamic walkthroughs to cinematic storytelling, videos allow buyers to connect emotionally with your listings, making them stand out in any market.

Whether it’s a virtual tour, a lifestyle reel, or drone footage of your property’s surroundings, our video strategies ensure your listings are presented in their best light — locally, nationally, and globally.

Maximizing Exposure Through Social Media

1M+

Social Media Followers

With millions of active users scrolling through their feeds daily, platforms like Instagram, Facebook, LinkedIn, and YouTube provide unmatched opportunities to showcase your listings in front of the right audience.

By tapping into the power of social media, we don’t just help you list your property; we support you in telling its story and spark interest, driving meaningful engagement and delivering real results for your clients.

#1

Luxury Real Estate YouTube Channel

52M

Website Visits Yearly

15

Translated Languages

Showcasing Your Listings on Our Website

Featuring an extensive portfolio of homes — from elegant estates to chic condos, townhomes, and villas — SothebysRealty.com is the ultimate platform for buyers to explore listings locally and worldwide. Your listings deserve to be showcased where discerning buyers search for exceptional properties.

Elevating Your Listings Through Public Relations & Media Coverage

#1

Press Share of Voice

Securing media coverage is a powerful way to amplify your property’s visibility and attract the attention of qualified buyers. Public relations goes beyond traditional marketing by placing your listings in front of influential publications, trusted news outlets, and online platforms that inspire and inform.

65K+

Global Press Placements

Our Partners

Your listings deserve a platform that delivers results. Through exclusive partnerships with the world’s most influential media outlets, Sotheby’s International Realty ensures your listings reach discerning buyers across the globe.

Leading Media Powerhouse Partnerships

Exclusive partnerships, superior exposure.

We partner with leading media powerhouses to deliver content to discerning audiences worldwide - driving buyers’ and overall awareness to your listings.

Listing Syndication

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our partners include the most authoritative news, lifestyle, financial voices, and real estate centric websites.

Once a home is showcased on sothebysrealty.com, to increase property exposure and ultimately uncover the right buyer, the Sotheby's International Realty brand is utilizing our own internal platform to distribute the properties we represent to the most significant media companies and real estate focused websites around the world.

Brand Campaigns

The Sotheby’s International Realty Global Property Search campaign automatically displays properties based on the location of potential buyers as they visit our media partners' websites. When a property is clicked, they are taken to the property details page on sothebysrealty.com, driving traffic directly to your listing page and contact information.

Our Local Exposure

Our extensive local network and reach ensure your listings are showcased to the right audience in Chicagoland, leveraging strong connections within the community to maximize exposure and attract qualified buyers.

Top Local Experts

Our brokerage is made up of the top real estate experts in Chicago and the surrounding suburbs, who work towards the common goal of selling and finding homes for their sellers and buyers. By surrounding yourself with other top brokers and their network of clients and listings, you are able to offer the best level of service and exposure for your clients.

New Office Locations

We are proud to share the expansion of our office footprint, strategically designed to better serve our advisors, their clients, and maximize the visibility of your listings. By broadening our presence, we enhance our ability to connect buyers and sellers across a wider network while providing the same world-class expertise and personalized attention you’ve come to expect from us.

This growth reflects our commitment to delivering unmatched exposure and results for our advisors.

Offices Located in:

  • Chicago – City Hub

  • Evanston

  • Barrington

  • Hinsdale

  • Lake Forest

  • Hoffman Estates

  • Glenview (Coming Soon!)

  • Winnetka (Coming Soon!)

Connective Technology

Through Jameson Sotheby’s International Realty’s advanced technology, we can seamlessly share your home with a curated network of top-performing agents. Our innovative platform allows us to instantly connect with agents who have represented buyers for similar listings, as well as those actively engaged with coming-soon and on-market properties. By offering this powerful tool, we ensure your listings are strategically positioned for maximum visibility among the most qualified professionals.